Brand Retainer
2025
Leading the exploration and integration of generative AI into complex creative workflows. We pushed the boundaries of AI-driven image-making, audio design, and research, determining how emerging tech could best serve the creative process before moving to final asset production. The scaling of the retainer required managing a growing, multidisciplinary team; overseeing workflows across brand strategy, campaign design, digital, copy, and motion.
Brand Identity & Retainer
2024
Leading the visual evolution for the Call of Duty franchise. The rebrand was anchored by a completely redrawn wordmark and a bespoke typeface, Hitmarker, bringing sharp military precision to the core identity. Beyond the foundational rebrand, our ongoing partnership extended across global touchpoints—from yearly marketing rollouts and physical packaging to in-game title design and physical merchandise.
Brand Identity
2026
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Event Identity
2026
The Race Across America is a modern reinvention of the Gumball 3000—a breakneck sprint from NY to LA, functioning as a nationwide rolling roadblock for America's top auto manufacturers. The event’s identity required a visual system that collides three distinct worlds: classic American iconism, high-octane racing heritage, and the brutalist, utilitarian design of the Department of Transportation.
AI Expression Study
2025
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MVP Brand Identity
2025
An initial logo exploration for an AI company seeking to bridge the gap between human ingenuity and artificial processing. To push past the predictable, synthetic aesthetics of today’s tech products, we rooted our visual research in organic and universal systems. The resulting marks are deeply conceptual—drawing structural inspiration from the mapped connections of constellations, the natural symmetry of ginkgo leaves, and the biological architecture of brain hemispheres and firing synapses.
MVP Brand Identity
2025
Developed by a studio of Riot Games veterans, Supervive was an ambitious swing at redefining the crowded battle royale space. The core gameplay was designed as a genre-bending collision of League of Legends, Apex Legends, and Super Smash Bros. While the game has since been sunsetted, the project remains a testament to pushing the boundaries of competitive multiplayer and attempting to evolve a tired genre into something entirely new.
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MVP Identity
2025
A first-round identity exploration for Elsewhere Entertainment, a new Activision-backed game studio dedicated to building narrative-driven franchises with legacies that resonate far beyond the screen. To capture this ambitious mission, we explored a wide spectrum of esoteric visual references—from distant mythological beasts and otherworldly runic languages to expansive celestial phenomena. Ultimately, the resulting identity centered around an abstract map of Earth within our solar system, serving as a visual metaphor for the studio casting its stories far out into the unknown.
Off-Road Racing Team
2026
From a bare 1964 VW chassis to surviving the grueling NORRA Mexican 1000. Having never built a race car, getting this buggy to the starting line demanded relentless resourcefulness. Leading this project as Team Manager required hands-on involvement in the entire operation—finances, ordering, research—including becoming a makeshift mechanic, building a custom wiring harness to withstand desert vibrations, and leveraging AI to decode strict racing regulations. After a year of the build and six days of racing the novice-built machine successfully conquered 1,400 miles of Baja terrain.
A Design Director with a decade of experience building forward-thinking brands, utilizing an approach that blends strategically driven creative direction with practical problem-solving to craft enduring visual identities for tech, entertainment, and beyond.
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Are.na
Panic Wheels Racing
eBird
Freelance
Los Angeles — Design Director
August 2026
Koto
Los Angeles — Design Director
January 2023
Koto
Los Angeles — Senior Designer
January 2022
Koto
London — Senior Designer
July 2021
Koto
London — Designer
April 2017
Koto
London — Intern
July 2016
University of the Arts London
Chelsea — BA (hons) Graphic Design Communication
Gemini
Netflix
Vimeo
Uber
Airbnb
Meta
CocaCola
vitaminwater
Activision
Mr Beast
Theorycraft
RAA